Fishing Nets to Hat Brims
NetPlus® is sourced from discarded fishing nets and transformed into plastic pellets to create our hat brims, all to help prevent harmful plastic pollution from lingering in the our oceans.
Every year, discarded fishing nets make up an estimated 10% of plastic in the ocean, and have been found to be four times more harmful than all other forms of plastic pollution.
How It Works
The nets are cleaned, shredded and melted into recycled pellets. Those pellets are then formed into hat brims, and used in our hats.
Celebrating individuality and that pieces can be worn differently, the Bowery has become the flannel for all. For this season we gathered some of our friends, family and community to showcase how they wear their favorite flannel.
A 16mm film shot going up the coast from San Diego to San Francisco. Choppers, skateboards, surf, camping, friends and beers. Filmed by Mark Kirkland & Mark Choiniere.
Work hard. Look good.