Path to Sustainability

Path to Sustainability

Future-Focused

We Know We Need To Do Better

We’ve spent the last year thinking a lot about it and have built out a plan to put us the path.  We wanted to share that plan to be as clear with you as we could about the things we’ve done, the things we’re doing and what comes next for us on this journey.  We’re committing to put sustainability at the heart of everything we do as a brand.  Here’s how…

2020

Take our first steps to increase sustainability of all our future product.

Implement the use of preferred fibers from chosen sustainability partners.

Launch a made in the USA fleece, with a lifetime guarantee this Fall.

Launch our new trim package in July -  made of 100% recycled polyester woven labels and a minimum of FSC certified paper trims.

Launch our Crossover products, 100% of which all utilize sustainable fibers in their construction.

Eliminate the use of tissue paper and plastic clips in packaging finished garments.

Eliminate the use of poly bags and replace with a new biodegradable alternative.

Eliminate use of poly bags throughout the product development cycle.

2021

20% of all apparel products to contain sustainable fibers from our preferred sustainability partners.

35% of our adjustable headwear to contain sustainable fibers from our preferred sustainability partners.

Introduce Re-stitched, a recycled product initiative.

100% of packaging to be sourced only from sustainable sources.

Work to obtain certifications on recycled and upcycled materials we’re using in our product.

Introduce Restricted Substance List and eliminate from future use.

2022

Evolve design approach puts sustainability at our core.

50% of all apparel products to contain sustainable fibers.

65% of our adjustable headwear to contain sustainable fibers.

30% of sized headwear to contain sustainable fibers.

2023

Evolve design approach puts sustainability at our core.

50% of all apparel products to contain sustainable fibers.

65% of our adjustable headwear to contain sustainable fibers.

30% of sized headwear to contain sustainable fibers.

Never Done

There’s a lot of work to do,

and we’re committed to doing it. Our new Crossover collection is just the first step on the path. 

We’ve got miles to go. Thanks for being a part of the journey.